Interested in a personal demo? Contact us and we will set it up!

Privacy Policy of League Hero

League Hero collects personal data from its users, but we take privacy very seriously.

  • League Hero will not share your member database with any third-party;
  • We do use third party tools as part of delivering the service as would be expected of any technology/web/mobile provider;
  • You can cancel and start up League Hero at any time and are under no obligation to continue to use League Hero;
  • At any point you may request deletion of your player data (of course this would mean League Hero would no longer be able to provide its service).

Data Controller

White Label Directory, LLC
224 Colle St, Luxemburg, WI 54217 (United States),

The data controller does not own the database and the data directly provided by the League User. Therefore, the League user is and will remain the sole owner of the dataset provided.

However, the data controller owns and may share, without the user's previous consent, some aggregate data (i.e. data generated by the interaction by users with the platform, as well as insights generated over the shared data and the outcome of any analysis process created over the data set) that will be used for statistical purposes only and in such a way as to make the personal identification of the user impossible.

Types of Data Collected

Among the types of personal data that League Hero collects, by itself or through third parties, there are: first name, last name, phone number, email address, password, cookie, usage data, geographic position and various types of data.

Other personal data collected may be described in other sections of this privacy policy or by dedicated explanation text contextually with the data collection.

The personal data may be freely provided by the user, or collected automatically when using League Hero.

Any use of cookies - or of other tracking tools - by League Hero or by the owners of third party services used by League Hero, unless stated otherwise, serves to identify users and remember their preferences, for the sole purpose of providing the service required by the user.

Failure to provide certain personal data may make it impossible for League Hero to provide its services.

Users are responsible for any personal data of third parties obtained, published or shared through League Hero and confirm that they have the third party's consent to provide the data to League Hero.

Mode and Place of Processing the Data

Methods of Processing

The data controller processes the data of users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data.

The data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the data controller, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the data controller. The updated list of these parties may be requested from the data controller at any time.


The data is processed at the data controller's operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the data controller.

Retention Time

The data is kept for the time necessary to provide the service requested by the user, or stated by the purposes outlined in this document, and the user can always request that the data controller suspend or remove the data.

The Use of the Collected Data

The data controller may provide access to, or otherwise disclose, the data to its commercial partners for the sole purpose of fulfilling its contractual obligations to the user and/or for promotion purposes in case of a pre-determined sponsorship model for the user (i.e. any league who is on a sponsorship supported plan).

It is worth pointing out that the data controller does not allow competitive crossing (i.e. promoting a competitive league over another one etc.).

The data controller encourages its commercial partners to use the utmost transparency and adopt severe control measures for privacy protection purposes.

However, although the data controller might share the data exclusively for the purposes outlined above, their further processing and usage is carried out according to the aforementioned third parties' privacy policies, over which the data controller does not exercise any control and which the user is invited to consult.

The data concerning the user is collected to allow League Hero to provide its services, as well as for the following purposes: registration and authentication, analytics, hosting and backend infrastructure, Infrastructure monitoring, location-based interactions, contacting the user, user database management and social features.

Data generated by the users interactions with the platform, as well as insights generated over the shared data and any analysis process created over the data set are property of the data controller.

The personal data used for each purpose is outlined in the specific sections of this document.

Detailed Information on the Processing of Personal Data

Personal data is collected for the following purposes and using the following services:


The services contained in this section enable the owner to monitor and analyze web traffic and can be used to keep track of user behavior.

  • Google Analytics (Google Inc.)

    Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the data collected to track and examine the use of League Hero, to prepare reports on its activities and share them with other Google services.

    Google may use the data collected to contextualize and personalize the ads of its own advertising network.

    Personal data collected: cookie and usage data.
    Place of processing : USA – Privacy PolicyOpt Out

  • Google AdWords Conversion Tracking (Google Inc.)

    Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on League Hero.

    Personal Data collected: Cookie and Usage data.
    Place of processing : USA – Privacy Policy

Contacting the User

  • Mailing List or Newsletter (League Hero)

    By registering on the mailing list or for the newsletter, the user’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning League Hero. Your email address might also be added to this list as a result of signing up to League Hero or after making a purchase.

    Personal Data collected: email address.

Location-Based Interactions

  • Non-Continuous Geolocation (League Hero)

    League Hero may collect, use, and share user location data in order to provide location-based services.

    Most browsers and devices provide tools to opt out from this feature by default. If explicit authorization has been provided, the user’s location data may be tracked by League Hero.

    The geographic location of the user is determined in a manner that isn't continuous, either at the specific request of the user or when the user doesn't point out their current location in the appropriate field and allows the application to detect the position automatically.

    Personal Data collected: geographic position.

Registration and Authentication

By registering or authenticating, users allow League Hero to identify them and give them access to dedicated services.

Depending on what is described below, third parties may provide registration and authentication services.

In this case, League Hero will be able to access some data, stored by these third party services, for registration or identification purposes.

  • Direct Registration (League Hero)

    The user registers by filling out the registration form and providing the personal data directly to League Hero.

    Personal data collected: email address, first name, last name, password and phone number.

Social Features

  • Inviting and Suggesting Friends (League Hero)

    League Hero may use the personal data provided to allow users to invite their friends - for example through the address book, if access has been provided - and to suggest friends or connections inside it.

    Personal Data collected: various types of data.

Further Information About Personal Data

Access the Address Book

League Hero may request access to your address book.

Push Notifications

League Hero may send push notifications to the user.

The service is not directed to children under the age of 13

Users declare themselves to be adult according to their applicable legislation. Minors may use League Hero only with the assistance of a parent or guardian. Under no circumstance persons under the age of 13 may use League Hero.

Additional Information About Data Collection and Processing

Legal Action

The user's personal data may be used for legal purposes by the data controller, in court or in the stages leading to possible legal action arising from improper use of League Hero or the related services.

The user declares to be aware that the data controller may be required to reveal personal data upon request of public authorities.

Additional Information About User's Personal Data

In addition to the information contained in this privacy policy, League Hero may provide the user with additional and contextual information concerning particular services or the collection and processing of personal data upon request.

System Logs and Maintenance

For operation and maintenance purposes, League Hero and any third party services may collect files that record interaction with League Hero (System Logs) or use for this purpose other personal data (such as IP address).

Information Not Contained in this Policy

More details concerning the collection or processing of personal data may be requested from the data controller at any time. Please see the contact information at the beginning of this document.

The Rights of Users

Users have the right, at any time, to know whether their personal data has been stored and can consult the data controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the data controller at the contact information set out above.

League Hero does not support “Do Not Track” requests.

To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this Privacy Policy

The Data Controller reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using League Hero and can request that the Data Controller removes the Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

Information About this Privacy Policy

The data controller is responsible for this privacy policy.

Legal Information

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to League Hero.

Latest update: January 1, 2016